About
Facebook.com was slow to load when compared to other sites, and people were bouncing. They expected the website to be as fast as mobile, if not faster.
People unanimously agreed that Facebook.com looked visually dated and out of touch with modern website design.
People felt the website was cluttered and overwhelming, especially when compared to other websites like Instagram and other competitors.
Our research team identified 3 primary problems with the old website.
The new website should have competitively fast performance by improving Time-to-Interaction and increasing the overall perceived interface responsiveness.
The user interface of the website should be visually refreshed and use the new Facebook Tetra design system, which is based on modern Progressive Web App tech.
The redesign should make key features easier to find and use, remove underperforming features, and ensure we show the right content to the user across Facebook.
We converted our key problems into opportunities to solve for during the redesign.
The backbone of the new website redesign was based on the Facebook Tetra Design System. The design system was ported over from the mobile app and built specifically for the website which ensured it was high-performing and supported Dark Mode natively.
The new website went through many iterations before we had a shippable design candidate.
The following designs shipped publicly to everyone across the world.
After more than a year of hard work, we launched the new website.
The new Marketplace website loads four times faster than the old site.
People have an overall positive sentiment toward the new Marketplace website and frequently describe the site as modern, simple, and improved.
People engage more with the new Marketplace website.